SIREN SONG

09.11.2017
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Siren Song – Spell November ’17
Photography & Styling Brydie Mack @wolfcubwolfcub
Muse Bambi Northwood-Blyth
Hair & MUA Luciana Rose 
Styling assistant Lily Reed Jones
Production Mel Carrero & Ricardo Pereira da Silva 
Assistant Viena Nuno
Film Lahcen Mellal / Edits Johnny Abegg

An ode to the allure and beauty of summer’s siren song.
All year round her song calls you to follow her.
Vintage florals dance with flamboyant flamingo prints and whisper of an endless summer,
while embroidered and embellished statement pieces hint at celebrations long into the night.

Siren Song, like most of our November collections, is a colourful welcome to a summer escape across the globe. Shot on location at Lisbon, Portugal on 35mm film by our lady  Brydie Mack @wolfcubwolfcub, our little team headed to this colourful city to bring our creations to life. If you’re a longtime follower of Spell, you will know the importance of our amazing muse, Bambi Northwood-Blyth. Back in 2013, when we were already a few years into the brand but certainly not making any living off Spell, we seriously saved all of our pennies to get one of our all-time favourite muses to the the face of our Wild Heart collection. It was almost to the day that we released that range, four years later we were in Portugal with her, finally shooting again. Literally, almost every single collection when working on our moodboards and searching for a muse, we have asked ourselves, could this be the range we finally get to work with Bambi again? And finally, this was it!
The collection has two print stories,  as in traditional Spell style, plus some luxe white pieces. Winona, releasing first is an nod to the 90’s with darker floral prints in every day wear styles, but of course there are some wow bohemian pieces with oversized sleeves, frills and high splits. We’re also really excited about the beautiful luxe detailing in the Darling story, a structured dress and off-shoulder blouse in heavy drape cotton – something very new for us and we hope you love!

First styles launch Wednesday, 8th November at 3pm PST (Thursday, 9th November 10am AEDT – Sydney time). 

DROP BREAKDOWN
First Styles, launching Thursday 9th November, 10am AEDT / Wednesday 8th November 3pm PST

Winona Boho Maxi Ivy

Winona Gown Berry

Winona Strappy Dress Ivy

Winona Slip Dress

Winona Tunic Coal

Winona Cami Coal

Winona Mini Skirt Coal

Winona Cami Berry

Winona Midi Skirt Berry

Winona Blouse Ivy

Winona Mini Dress Coal

Darling Mini Dress Malt

Darling Off Shoulder Top Malt

The Dream Makers Tank Dress

The Dream Makers Tank

 

Dropping November 21st, 10am AEDT/ November 20th, 3pm PST

 

Winona Lace Bralette Coal

Winona Lace Bloomers Coal

Cloud Dancer Shorts

Gardenia Blouse

Siren Song Gown Flamingo (very limited qty)

Siren Song Strappy Dress Marigold

Siren Song Strappy Dress Flamingo

Siren Song Mini Mermaid

Siren Song Smock Dress Marigold

Siren Song Duster Mermaid

Siren Off Shoulder Top Mermaid

Siren Song Skirt Mermaid

Cool Blue Baby Tee

Elsa Sequin Dress Opal

Twinkle Twinkle Body Suit

 

Thursday December 7th, 10am AEDT 

Winona Mini Ivy
Winona Strappy Dress Berry
Cool Blue Baby Sloppy Joe
Dream Makers Tee
Cloud Dancer Shorts
Beni Knit
Winona Lace Bralette
Winona Lace Bloomers
Sayulita Kaftan (from Cloud Dancer)

TBC

Arabian Jewel Styles (from Lionheart)
Siren Song Soft Tri Flamingo & Mermaid
Siren Song Bloomers Flamingo & Mermaid
Elsa Sequin Dress Eggnog
Elsa Sequin Jacket Eggnog